06-01-09 // Posted some new work. More to come in the months ahead. Also, in the Film section, I've added
the trailer for the live-action, narrative short I just completed: Friends & Neighbors.
The full version will go up in a few months.
10-01-08 // The new site is finally up and running. It look longer than I expected, but
I hope you enjoy it. There's some new work. Soon there will be links to
Plowshare Films, a new venture for developing narrative films with my extremely
talented partner, Mirko Rucnov.
We're, like, diversifying...
10-01-08 // The redesign is also just in time to announce that I've also left the
freelance world, having signed on as the design director at
Loyalkaspar. We've had a blast working with them this past year and look forward to the work ahead.
This site will keep running, but will probably start to include more personal projects and
boards that never get to see the light of day... to new beginnings.
Brief // We were asked to redesign Fuse. It was a dream
project: they wanted to reinvent themselves as an all-music-video network (you know like
that other network used to be--when it was still cool). They really gave us free reign to
push the envelope. Here are some initial frames we did for the pitch and a small sampling of
the massive set of deliverables.
Design, art direction and additional animation // Loyalkaspar for Fuse
Brief // When HBO was ready to embark on their first-ever, cross-channel
redesign, they gave us a simple brief: "Make it like nothing you've ever seen on television." We
worked with the guys at Verb! to come up with three distinct directions. We won the pitch. To see
the finished product... What you don't watch HBO?
Brief // We were brought in to design a promo package for Comedy
Central's flagship show, The Daily Show. They wanted a look that bridged the gap between
The Daily Show's over-the-top news graphics and Comedy Central's pastiche-style, on-air look.
It was so successful, it's become the unofficial look of The Daily Show everywhere on Comedy
Central. Hmm... residuals... guys... guys...
Brief // Showtime asked us to develop a promo package that
linked their hit series, Dexter and Brotherhood. Violence was the obvious choice. But
we wanted to try something different. We developed a highly-detailed, collage style that juxtaposted
violence and beauty. The client loved it. BDA gave us a gold medal. We think we might need therapy.
Design, animation and art direction // Loyalkaspar for Showtime
Brief // Showtime asked us to design a series of three animations to serve
as the basis for new season of their hit show, Tudors. The theme for the season was a coming war.
We came up with a couple different metaphors to drive the campaign.
Design, art direction and animation // Loyalkaspar for Showtime
Brief // When CourtTV rebranded their nighttime identity, they approached
us to explore a possible rebrand of their daytime programming. They wanted it to be sleek and modern,
while keeping a news identity.
Brief // Versus, formerly Outdoor Life Network, was launching a sub-brand
devoted to hunting and fishing (two pasttimes close to our heart). We built a massive pastiche of
wilderness: a land where the deer are always running and the fish are always biting. This is Versus
Country.
Design and animation // Loyalkaspar for Versus Country
Brief // Showtime asked us to design a package for their cross-channel
free preview. They asked us to find a way to unify their unique, but very diverse, programming.
We came up with a few different directions. The one that won the pitch wasn't our personal favorite,
but Loyalkaspar's animation team really brought it to life.
Design and art direction // Loyalkaspar for Showtime
Brief // A bit of a departure for us. We were asked by world-renowned
landscape architect firm, Hargreaves Associates, to develop an animated film as part of their proposal
to redesign Governors Island, in New York harbor. We developed a technique that brought their high-resolution
renderings to life. Compared to the usually lifeless 3D fly-throughs we usually see in
architecture, this opens up new possibilities for architectural animations. Be sure to check out
finegritdesign.com/arch, a new venture
we've started with landscape architect, Annie Weinmayr.
Brief // We were asked by USA Network to develop a promo campaign for the
prestigious Westminster Dog Show. We developed a look that referenced the Modernist lines of Madison
Square Garden, while playing up the faux-sports theme of the campaign.
Brief // HBO wanted an elegant, filmic spot to launch their summer premiere
weekend. Elegant typography, dramatic lighting and subtle atmospherics make this spot feel almost as if
it was live-action.
Synopsis // How do we become who we are? How do we present ourselves
to the world? Do we invent a narrative for ourselves or can we borrow it from others? A young
woman searches for herself through the windows of a city apartment.
