Finegrit Design ©2010

Brief // We were asked to redesign Fuse. It was a dream project: they wanted to reinvent themselves as an all-music-video network (you know like that other network used to be--when it was still cool). They really gave us free reign to push the envelope. Here are some initial frames we did for the pitch and a small sampling of the massive set of deliverables.

Design, art direction and additional animation // Loyalkaspar for Fuse
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HBO Redesign

Brief // When HBO was ready to embark on their first-ever, cross-channel redesign, they gave us a simple brief: "Make it like nothing you've ever seen on television." We worked with the guys at Verb! to come up with three distinct directions. We won the pitch. To see the finished product... What you don't watch HBO?

Design and animation // Verb! for HBO
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The Daily Show

Brief // We were brought in to design a promo package for Comedy Central's flagship show, The Daily Show. They wanted a look that bridged the gap between The Daily Show's over-the-top news graphics and Comedy Central's pastiche-style, on-air look. It was so successful it became the official look of The Daily Show-- inspiring the new open, the set, website... Hmm... residuals?... guys?.. guys...

Design and animation // Verb! for Comedy Central
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Dexter / Brotherhood

Brief // Showtime asked us to develop a promo package that linked their hit series, Dexter and Brotherhood. Violence was the obvious choice. But we wanted to try something different. We developed a highly-detailed, collage style that juxtaposted violence and beauty. The client loved it. BDA gave us a gold medal. We think we might need therapy.

Design, animation and art direction // Loyalkaspar for Showtime
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A&E Network IDs

Brief // A&E came asking for a series of network IDs that would highlight their tagline: Real life. Drama. They wanted something that would be arresting and cut through the on-air noise. We came up with the idea of 4 IDs, each filmed in a single shot, that implied a larger narrative. Like a single shot taken from a larger feature film. We're looking forward to shooting another round in a couple of months.

Direction and compositing // Loyalkaspar for A&E
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Dexter - Season 4

Brief // Showtime brought us back in to update the promo packaging for the fourth season of their hit show Dexter. We love working on the show. It lets us explore our dark side. And Showtime always picks the direction we really love but are afraid might be a little too strange or subtle. Creative clients are the best!

Design, direction and animation // Loyalkaspar for Showtime
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The Cleaner Open

Brief // A&E asked us to come up with a show open for their hit series, The Cleaner, about a former drug addict who intervenes to help others struggling with addiction. We came up with the idea of shooting all the talent reflected in broken glass and distorted in mirrors. To our knowledge it's the only show open where 80% of the talent is upsidedown. Directed by my colleague at LK, Elliott Chaffer.

Editing and color correction // Loyalkaspar for A&E
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Desperate Housewives

Brief // ABC asked us to pitch on the launch spot for the new season of Desperate Housewives. The concept was to create a fairytale pop-up book. This was one of the directions. We won the job, so somewhere in an alternate universe where the economy didn't go into freefall, this is currently on-air.

Design // Loyalkaspar for ABC
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Tudors Promo Package

Brief // Showtime asked us to design a series of three animations to serve as the basis for new season of their hit show, Tudors. The theme for the season was a coming war. We came up with a couple different metaphors to drive the campaign.

Design, art direction and animation // Loyalkaspar for Showtime
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CourtTV Redesign

Brief // When CourtTV rebranded their nighttime identity, they approached us to explore a possible rebrand of their daytime programming. They wanted it to be sleek and modern, while keeping a news identity.

Design and animation // Verb! for CourtTV
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Versus Country

Brief // Versus, formerly Outdoor Life Network, was launching a sub-brand devoted to hunting and fishing (two pasttimes close to our heart). We built a massive pastiche of wilderness: a land where the deer are always running and the fish are always biting. This is Versus Country.

Design and animation // Loyalkaspar for Versus Country
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U2: No Line on the Horizon Tour

Brief // U2 wanted a short animation for their live show of an angel projected onto a hi-tech plexi projection screen. Can't wait to see it live in Giant's Stadium in September! Thanks to Chris Foster for the beautiful cloth simulations.

Design, art direction and animation // Loyalkaspar for U2
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Dog: The Bounty Hunter

Brief // A&E asked us to shoot the season launch spot for Dog: The Bounty Hunter. We designed a cross-country road trip that paralleled his journey on the upcoming season. We won the job, but the client ended up going a different direction with it. Oh yeah, and we only 6 hours to do the boards!

Design // Loyalkaspar for A&E
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Showtime Free Preview

Brief // Showtime asked us to design a package for their cross-channel free preview. They asked us to find a way to unify their unique, but very diverse, programming. We came up with a few different directions. The one that won the pitch wasn't our personal favorite, but Loyalkaspar's animation team really brought it to life.

Design and art direction // Loyalkaspar for Showtime
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Governors Island

Brief // A bit of a departure for us. We were asked by world-renowned landscape architect firm, Hargreaves Associates, to develop an animated film as part of their proposal to redesign Governors Island, in New York harbor. We developed a technique that brought their high-resolution renderings to life. Compared to the usually lifeless 3D fly-throughs we usually see in architecture, this opens up new possibilities for architectural animations.

Animation // Hargreaves Associates
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Westminster Dog Show

Brief // We were asked by USA Network to develop a promo campaign for the prestigious Westminster Dog Show. We developed a look that referenced the Modernist lines of Madison Square Garden, while playing up the faux-sports theme of the campaign.

Design and animation // Verb! for USA Network
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HBO Premiere Weekend

Brief // HBO wanted an elegant, filmic spot to launch their summer premiere weekend. Elegant typography, dramatic lighting and subtle atmospherics make this spot feel almost as if it was live-action.

Design and animation // Verb! for HBO
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Cinemax Asia Redesign

Brief // We were brought in after Verb! had won the initial pitch to design and animate additional packages and sub-brands.

Design and animation // Verb! for Cinemax Asia
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